path to paying your team.
Businesses were dropping off before completing setup, and those who made it through weren't finishing the tasks needed to run payroll. The problem was structural: tasks were scattered across pages with no clear sense of what was required or what came next.
I partnered with PMM, engineering, and product to audit the full journey and redesign it around a key insight: a one-size-fits-all setup flow couldn't serve the range of businesses Square Payroll supported. We built a dynamic intake flow that collected business type, size, and compliance needs upfront — personalizing each employer's path and generating a setup checklist that served as a single source of truth for everything they needed to do. The framework proved flexible enough to expand beyond payroll, eventually becoming the foundation for the Square Staff setup experience.
I have a background in advertising and marketing, and found my way into product design through motion graphics. These days, I still occasionally animate things just for fun.
Outside of work, you'll usually find me traveling, hiking, playing tennis, or somewhere at a music festival. I'm also an avid gamer, and a lot of my inspiration comes from experiences that spark wonder and delight.
Here are a few things I've been into lately.